The Marketing of “Wellness”

Is social media a driver of the $4.2 Trillion “wellness” industry?

Per a 2019 Global Wellness Institute Study, the wellness industry is worth $4.2 trillion internationally. The cottage industries capitalizing on wellness include beauty, cannabis, nature prescriptions, apparel, meditation, fragrance (e.g. oils, candles, incense, body products), food, music, among others.

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