On What Are You Competing — Operations, Product & Customer Knowledge?

There are a lot of people in business. A lot of people competing for the customer’s attention. (And given the pandemic, there are even more).

So, how do YOU stand out?

To begin the process of becoming recognized for something and cultivating a competitive advantage, see below and identify the business strategy that suits you and your organization best.

What’s Your Strategy Style?

You DELIVER. Period.

1. If your strength is operational leadership, you have penny pinching, manufacturing and distribution systems down to a science, and your competitive advantage is…

The Journey of Launching Freedom At The Mat Online

Quarantine was thrust upon us all. At the beginning of the COVID-19 onset pandemic, I was extremely busy with work, and exercise (even created a routine that included 3x weekly bike rides, and 3–4x weekly yoga (to offset the snacks)).

Then the dust settled.

I was stuck — with me. As a single woman, I had the privilege of looking at me, inside and outside daily. And with time, I began to see this as an opportunity, and accepted the invitation to grow.

Like many creatives, I shifted energy into creation…

With the live events industry going bust during the COVID-19 global pandemic, many industry professionals have wondered HOW to take their experiences live. As a 25-year marketer, producing live events (concerts, trade show events, custom and sponsor events) since 1996, designing virtual events at this time felt easy and intuitive as it was always about the customer and the core experience. Here are 4 quick pieces of planning advice I’ve found helpful in making the pivot.

1. Let your customer’s needs guide your content strategy.
   Your customer is your North Star. No matter if the event is live or virtual, you are…

Why making time & space to cultivate your mental & emotional wellness matters

Today is my sister’s birthday. She died on February 11, 2019.

As a sister, you are kinda obligated NOT to air out your sister’s dirty laundry. You know — out of respect for your sibling and family pride. However, as I reflect upon her life, I’d like to share pieces of her story that I think she, being open hearted and very generous, may be ok with others knowing if it would help someone.

Sherilyn “Bootsie” Joyce Scott was a spirited, fiesty, fun, smart and very pretty…

The present is all we know for sure and serving makes you feel a part of a greater whole.

Right now, the world is filled with fear.

The rhetoric by leaders meant to provide hope is unnerving, because the answers are not tried and true, and info is shaky at best.

Yet all the while, some people are losing their lives, while others are losing their loved ones. And there is no rhyme, reason or understanding of when or how to push through this. …

Brands need to give and not get right now

NOTE TO BRANDS: We’re all out of work. We’ve all lost $ in stock market. All our kids are at home. We’re all stuck in our homes, fearful of anyone and everything.

So, you know what this means? Many of us are not working. And because no one’s working, our paychecks are affected. Given uncertain paychecks, spending is decreased. Pretty clear line on this. Period.

There are many people, including restaurant owners, fitness teachers, event producers & technicians, plumbers, mechanics, and pretty much any one whose work is with their hands…

Becoming your best self with the opportunity of social distancing.

On an everyday basis, we interact with people and forces of nature.

Now that we can’t, there is only one thing holding us back from living our fullest lives — OURSELVES.

Without the distractions of coworkers popping by our desk, time spent in traffic or on the train, someone taking too long in the store, holding the elevator doors too long or going here and there to get something, we have a splendid opportunity before us— to be.

Being is showing up. Being is presence. Being is loving. Being is…

4 ways to build trust before your yes (to love or anything).

Before we love someone, buy a product, or use a service, trust is the underlying currency.

Sometimes we defer our trust to others, because we don’t trust ourselves. We think they know “the way” more than we do. But, truly no one knows “the way” for our lives greater than we do. Sometimes we give away our trust too easily — think of how we blindly get into Uber taxis, meet for coffee with a stranger met on Tinder, book an Airbnb in a foreign country. …