Today’s new word-of-mouth platform reigns supreme in advertising If you’re a brand owner or keeper, you may be positing the merit of influencer marketing, and wondering if and how to add it to your marketing mix. At its core, influencer marketing is a viral word-of-mouth platform. Since the invention of…

How What You Do Today Sets You Up For Your Tomorrow

“Mother” is a verb, a true action word, and a choice. I often find it interesting on Mother’s Day, that those without children feel that they too need to be celebrated for being an aunt, a godmother, a friend who helps mother a child. As a biologically childless woman, each…

Nobody likes to be talked to, or deceived, so when you advertise, aim to communicate. When most consumers hear the term “advertising,” some think scam, while yet and still others think “art,” like me). Brands advertising their products to customers is both a necessary evil (for some customers), and a…

Who (And To What) Do You Run To? May is Mental Health Awareness Month. For me, this presents me an opportunity to pause and ask myself and others how is your mental health? Truly, on a scale of 1–10, how mentally well are you? Around 2012, after going to therapy…

Countering Ego with Kindness Continues to Pave The Way For Me Being kind comes naturally to me, and it always has. From an early age, I believe I had a fundamental understanding of karmic laws, and naturally gave more than I received. Today I believe the human condition is in…

The Value of a Village In Healing An Increasingly Drug-Reliant World America touts itself as the land of the free, but it’s becoming the home of the bound. 18.4 million Americans suffer from illicit drug-use disorders. Given an increasingly disconnected and materialistic society, people are desperately seeking ways to escape…

The 15-year backstory of my growth to become an Executive Producer at ESSENCE Festival of Culture. In March 2014, I interviewed at ESSENCE for the 3rd time. After two separate interviews with Dionne Broadus in 2006, and Staci Hallmon in 2011, for sponsorship-related positions they both felt I was overqualified…

Which Mark Best Suits Your Relationship? There are many who have found their loves of a lifetime, their partners and soul mates. Yet, there are just as many (maybe more) seekers on a quest, whether active or passive, for unrequited, true, romantic love. Most of us have experienced love, yet…